During the last term of second year, we consecutively produced two briefs. The first project was called Brand Politics which asked us to design a brand campaign to promote the positive aspects of a subject with a view to change behaviours of a particular audience. I found an area to explore surrounding the environmental and health benefits of consuming insect protein. This diverse concept could be extremely positive for the future so my target audience was millennials aged 18-24. We were asked to produce six well finished brand elements for our organisation. I produced a student recipe magazine, tulip-fold leaflet, infographics roller banner, style guide, package designs and a website with social media platforms.
The links to these are found by clicking the images below. I also created a blog for this project which recognises my contextual research and developments. This can be found at: https://crickeats.wordpress.com
